Why Good-Looking Backlinks Often Fail to Move Rankings — and What Actually Works

https://fantom.link/general/links-agency-why-amplification-beats-acquisition-for-backlink-roi/

Why do SEO directors at mid-size companies end up staring at glossy backlink reports while their rankings sit stubbornly on page two? The short answer: most link programs optimize for easy-to-measure vanity metrics, not the few signals Google still