Why are canned RTD cocktails like espresso martinis showing up right next to...

https://bizzmarkblog.com/why-are-retailers-putting-canned-cocktails-behind-craft-beers-in-line/

Why are canned RTD cocktails like espresso martinis showing up right next to craft beer? It’s all about convenience and vibe. Picture grabbing a cold vodka soda for your backyard BBQ—no mixing skills needed