We’ve lost patience for clunky apps. Fast loading is a baseline requirement...

https://iris-wiki.win/index.php/Designing_for_the_Distracted:_How_to_Build_for_Multitaskers

We’ve lost patience for clunky apps. Fast loading is a baseline requirement because lag kills retention instantly. Pair that with smart personalization, and the experience feels native. If an app makes us wait, we’re gone. Speed is the new loyalty.