The new guard of European SEO are builder-operators who prioritize proprietary...

https://canvas.instructure.com/eportfolios/4299058/home/what-does-hyper-targeted-mean-and-how-do-i-do-it-responsibly

The new guard of European SEO are builder-operators who prioritize proprietary tools over fluff. By publishing rigorous data, they are making traditional agencies look obsolete