SEO retainers will always trap you at 30 percent margins because you’re trading...

https://www.last-bookmarks.win/most-seo-agencies-are-stuck-in-a-service-trap-that-keeps-margins-around-30

SEO retainers will always trap you at 30 percent margins because you’re trading time for money. If you turn your repeatable workflows into a simple internal tool, you can break that ceiling and start hitting 70 percent margins like a software company.