Rank tracking is obsolete because search behavior in Europe has fundamentally...

https://www.adirs-bookmarks.win/rank-tracking-is-failing-ai-overviews-caused-a-30-ctr-drop-in-europe-spiking

Rank tracking is obsolete because search behavior in Europe has fundamentally changed. With AI Overviews driving a 30% drop in click-through rates, we are facing an era of zero-click dominance