Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop...

https://www.red-bookmarks.win/rank-tracking-is-effectively-dead-for-enterprise-sites-with-ai-overviews

Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop in click-through rates and the rise of zero-click search, you need more than just blue-link data