Personalization is no longer a perk—it’s expected. Whether it’s streaming apps...

https://www.novabookmarks.win/personalization-is-now-what-we-expect-from-digital-experiences-whether-it-s

Personalization is no longer a perk—it’s expected. Whether it’s streaming apps suggesting your next binge or fitness apps tailoring workouts to your goals, users want digital experiences that fit them like a glove