Negative reviews can feel personal, but for sustainable brands, how you respond...

https://happyeconews.com/sustainable-business-trust-how-to-tell-the-difference-between-honest-reviews-and-false-claims/

Negative reviews can feel personal, but for sustainable brands, how you respond defines your reputation. This guide breaks down the "fact vs. opinion" test to filter feedback and the importance of documenting screenshots and timestamps