Moving into a new European market feels like walking a tightrope without a net....

https://blast-wiki.win/index.php/The_Art_of_the_Holding_Statement:_How_to_Stop_a_Crisis_from_Becoming_a_Catastrophe

Moving into a new European market feels like walking a tightrope without a net. You can have the best product, but one wrong move ruins your local credibility