Most agencies get stuck at 30 percent margins on service retainers. Start using...

https://www.mediafire.com/file/iw4z3wmilf5xx7z/pdf-72285-88778.pdf/file

Most agencies get stuck at 30 percent margins on service retainers. Start using your agency as a lab to build the internal tools you actually need. Once you sell that software, you can easily shift those margins to 70 percent or more.