Measuring AI search is a nightmare because answers are inherently...

https://technivorz.com/the-quiet-race-among-european-seo-firms-to-build-their-own-ai/

Measuring AI search is a nightmare because answers are inherently non-deterministic and suffer from massive geo variability. Unlike traditional SERPs, you can’t just scrape a static list. To get reliable data, top teams are building custom stacks