Is a USA TODAY mention actually moving the needle for your business, or is it...

https://isabellasbrilliantcolumn.lucialpiazzale.com/what-should-i-do-if-an-agency-says-they-can-get-me-on-best-company-lists-fast

Is a USA TODAY mention actually moving the needle for your business, or is it just another link in a syndication feed? Building a solid reputation isn’t about vanity; it’s about control