Connect acquisition, conversion, and retention instead of tuning each channel...

https://devinscoolchat.tearosediner.net/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing

Connect acquisition, conversion, and retention instead of tuning each channel alone. The article shows how to weigh CAC, conversion rate, and repeat purchases together, with $199/month plans as one concrete cost to consider.