Changing your SaaS pricing can spark a tricky tradeoff: a 31% drop in...

https://mega-wiki.win/index.php/Conversion_Dropped_After_Price_Hike_but_Churn_Also_Dropped_%E2%80%93_How_to_Interpret%3F

Changing your SaaS pricing can spark a tricky tradeoff: a 31% drop in conversions against a 22% boost in revenue. In this article, we use Sequential Mode to break down when that revenue lift outweighs lost sign-ups