AI summaries and search results shape your business reputation more than ever....

https://hotel-wiki.win/index.php/The_Digital_Mirror:_What_To_Do_When_Your_Google_Results_Are_Accurate_But_Misleading

AI summaries and search results shape your business reputation more than ever. If a dismissed lawsuit still dominates your results, you are losing trust and revenue. We see the impact in the data where top results capture 374 clicks per 1,000 US searches