7 Tactical Ways to Improve Search Campaigns by Understanding AI Overviews and Discovery Signals

https://www.deltabookmarks.win/1-exactly-right-about-the-34-ctr-drop-we-ve-been-tracking-similar-declines-across-several-campaigns-feels-like-the-usual-targeting-tactics-just-aren-t-cutting-it-anymore-curious-how-are-you-adapting-your-audience-segmentation-to-combat-this

1. Why this list matters: Stop guessing at search behavior and start using measurable signals Search in 2026 is not a single channel any more