1. Exactly right about the 34% CTR drop — we've been seeing similar trends across multiple clients in SaaS. Between you and me, I wonder if part of it’s just ad saturation. Have you tested increasing ad frequency or switching up creative formats to combat this?

https://technivorz.com/is-chasing-traffic-holding-you-back-turn-page-views-into-measurable-outcomes-in-90-days/

1. Exactly right about the 34% CTR drop — we've been seeing similar trends across multiple clients in SaaS. Between you and me, I wonder if part of it’s just ad saturation